Monday, 8 February 2010

Audience Research Draft Two

These are the complete results and evaluations from the fourteen questions that I asked to ten men and ten women of all different ages.

For question six, I asked a further three people to watch an extract of a film to help them answer the questions more accurately.

Running alongside the final two questions, there is also a video which contains a group discussion which I held with teenagers all under the age of eighteen.

For this part of my audience research I have shown my results by re-writing the question with the results underneath.

1/ What gender are you?

I asked my questions to ten males and ten females. This gave me a clear understanding when looking into different opinions that different sexes sometimes have about films.

2/ What age group are you?

1-12 13-16 17-18 19-30 31-50 51-70 71+

Over half of the people that took my questionnaire were below the age of eighteen. The other ten people were a mix of ages from nineteen, right up to over 70. The benefits of asking people of different age groups is that some people from older and younger generations share different opinions in answer to my later questions.

3/ What is your occupation or job?



Half of the people that took my questionnaire were full time students. Out of the other half there was an even balance in people who had different occupations. My film focuses on the current struggles of the rich community and how current times have affected their business and lives. Not only will people such as the office workers be able to relate to topics in my film, but even the plumber and waitress would be very aware of current difficulties in the work place.

4/ Where do you mainly watch your films?
Cinema School TV Internet DVD Blu-Ray With Friends Other


Ten people who took my questionnaire said that they most enjoy watching films on a DVD player in the comfort of their own homes. Six people watch most of their films when they are on the television, still in their own home. A further four people often go to the cinema to watch their films.

5/ Do you believe there should be a greater choice in genres in films released in the cinema?

In answer to this question, nine people believed there should be a greater choice of films but eleven people were happy with the versatility they have now in film genres.

6/ Does the use of famous actors influence your interest in a film?

Sixteen people out of twenty said that they would be influenced to see a film because of a recognisable face starring in it. However, it will be taken into account that the minority of people who said no to this question were all from the youngest age group and between the ages of 13-16. Their age could reflect their interest in the acting as they are more likely to just enjoy a film for what it is.

The Extract Experiment

I decided to organise an extra audience research with a small group of three people. These people had previously stated that a films cast does influence their interest in the film. I planned to show them the opening scene from the social realism film ‘Last Resort.’ This film does not feature a famous A list cast, however the three people, were still as interested to watch more of the film.

This is proof that although a famous cast does help to keep some audiences captivated, it is not always very necessary to have one. People can still be just as interested in a film without a famous cast, as my experiment proved.

7/ What is your understanding of the Social Realism genre?



Fifteen people could give a very clear and definite understanding of what the social realism genre is. Four people could give an accurate guess as to its meaning. Only one person could not even give an accurate guess as to what social realism means.

8/ Which of these three examples do you think best describes the Social Realism genre? Please circle.

The use of realist art and literature; as a medium for social or political comment.

- Collins English Dictionary

A style of writing, painting, etc., established in the Soviet Union in the 1930s, typically depicting labourers and other members of a communist society in a heroic or idealized fashion

- www.yourdictionary.com

Social Realism, also known as Socio-Realism, is an artistic movement, expressed in the visual and other realist arts,which depicts social and racial injustice, economic hardship, through unvarnished pictures of life's struggles; often depicting working class activities as heroic.

- www.wikipedia.org


A majority of people believed that the www.wikipedia.com definition of Social Realism is the most accurate. Seven people believed that the Collins English Dictionary definition was correct. No one who took the survey thought that the www.yourdictionary.com definition was the best.


Examples of Social Realism films... Poor Cow (1967) Kes (1969) Life is Sweet (1990) Raining Stones (1993) Nil By Mouth (1997) The Full Monty (1997) Like Father (2000) Last Resort (2000) Sweet Sixteen (2002) Kidulthood (2006) Adulthood (2008)

9/ Have you seen any of these film? Please list which ones you have seen...


This graph shows the different Social Realism films that have been seen by the twenty people who took my questionnaire. Only six people had not seen any of the eleven examples of a Social Realism films.

10/ Do you watch many social realism films?

This graph show the amount of people who do not just have an understanding about social realism films, but watch them as well. Sixteen people have seen or even often watch social realism films, but a further four people have not.

11/ Do you enjoy being able to relate to topics in a film?

Fourteen people agreed that they do enjoy being able to relate to topics in films. Social Realism films relate to the real world which features every day topics and issues. Only six people said that they appreciate a film for what it is and do not need to relate to it.

12/ What topics do you mostly relate to in films.

From the twenty people who took my questionnaire, everyone managed to write a couple of topics which they relate to in films. The most common issues were;

Ø Working Class

Ø Teenage Adolescents

Ø Family Life

13/ What Social group do you think are most frequently represented in Social Realism films?

It becomes apparent from these results that people’s opinions of social realism depictions are of the lower class who live in poverty. Teenage youths are often connected to poverty. Other issues arousing from this are gangs and even domestic problems between couples. These results show how people realise that Social Realism tackles difficulties within our underprivileged nation.

14/ Social Realism films often depict underprivileged societies of people. Other than the stereotypical issues we see in Social Realism, what issues would you like to see tackled?



From this graph it is clear what people would most like to see other than the stereotypical issues as already seen in Social Realism films. Rather than always being about poor underprivileged people in poverty, the majority of people who took this survey would like to see a film about the privileged rich people of our world. My film plans to focus on the struggles of the rich community in our current times in this country and my audience research has proved that people would like to see a film based around my idea.

The Group Discussion

In answer to the final two questions in these results, I went into greater detail. With a younger group of people, all under eighteen, I did a group discussion where we talked about less stereotypical issues which could be tackled in a social realism film. My results from that audience research can be seen on film and from my typed up notes which coincide with this audience research questionnaire.


Since organising my Social Realism audience research I have gathered a clear understanding as to what my audience would like to see. I believe that they would look forward to my film because it is different to the stereotypical Social Realism films which people are used to seeing. This audience research has helped me immensely and benefitted me in my beliefs as a film maker.

These are examples of how people answered my Questionnaire.


Please click on the images to enlarge.




Danielle was one of the three people who viewed part of the Social Realism film ‘Last Resort’ in order to answer question six in greater detail. This document shows the notes that she made at the side of the page.


Please click on the images to enlarge.




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